Hospitality is not just about accommodation and foodservice. It covers a wide variety of service areas where there is a need to meet customer expectations and includes anything from coffee shops to cruise ships, casinos to contract catering. The course is designed to meet the challenges of the £71.8 billion UK hospitality industry and has a reputation for producing high-calibre graduates. You study strategic management to gain an understanding of how you can lead hospitality organisations away from their current standing and towards their vision. You develop your general business acumen and problem solving skills through the business solutions module. This module requires students to work in small teams to develop a sustainable solution for a business issue faced by a real world hospitality organisation. In 2016, our students were actively engaged with several projects for the Massarella Catering Group – a leading organisation in retail catering. Through specialist modules in marketing, you develop a critical and analytical approach to hospitality marketing considering the role and significance of technology, analytics and ethics in contemporary marketing practices. You also study the theoretical underpinnings of leadership and organisational behaviour. This module develops a distinctive profile of graduate attributes as well as the knowledge and skills required in leading and managing people in the hospitality workplace. You also develop a theoretical understanding of entrepreneurship and innovation, recognising the need for these principles in existing organisations and among new venture creations. This module allows you to develop your entrepreneurial competencies and explore any self-employment aspirations . The course also requires learners to undertake a research project - an opportunity for students to investigate an area of the industry of their choosing. **How you learn** Your learning involves taking part in lectures, seminars, workshops and projects. You will be assessed using a variety of methods, ranging from more traditional exams and coursework, to more innovative methods such as Dragons Den-style elevator pitches. **Learn from our experts** You are taught by lecturers with considerable international industry experience in a wide range of roles, including research and consultancy, training and development, food and beverage operations, hotel management, banqueting and conferencing. Our academic staff have previously held key management positions with such high profile companies as the Savoy Hotel and Gordon Ramsay Holdings. Our staff's research is also used to inform teaching and regularly appears in book chapters, conference proceedings and academic journal articles.