This course gives you the skills to develop a successful career in the experiential marketing and events industry. You gain knowledge and understanding of events management, and learn • to create and deliver memorable event experiences, both physically and virtually • to deliver business value for your bosses and clients • to design and deliver persuasive pitches • the essential aspects of planning and delivering safe and effective events. You also gain broader analytical, business and personal skills that are applicable to a range of career paths within the events and experiential marketing sector. **How you learn** You learn by taking part in seminars and workshops, by attending lectures and by completing projects. Field trips, site visits and work with organisations help to bring your learning to life with practical examples. From year one, you have access to work experience opportunities across various event sectors. In year two, your employability skills are embedded through our applied event operations module, where you undertake work experience guided by personal tutors. During year two, you also gain an understanding of the international business environment, people management and important legal and operational issues for events. You go on to develop and pitch your own experiential event concept and mirror the real world experience of marketing event professionals. You explore PR and the growing domination of social media, and how there is so much more than just the event itself to manage. In the final year, you design and deliver your own experiential marketing event for a real life client. This is a chance to showcase your professional skills and enhance your CV to impress future employers. You also complete your own research project exploring your chosen area of experiential marketing events, supported by our experienced teaching team with expertise in your area. **Work placements in the UK and overseas** After your second year, you have the opportunity to apply the skills you've gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you are there. Salaries of up to £22,000 are possible. **Industry-recognised qualifications** We support you to constantly build your employability skills. You have the opportunity to gain your BIIAB Level 2 Award for Personal License Holders and to work towards your Institution of Occupational Safety and Health (IOSH) accredited Event Safety Management Certificate to further enhance your CV. **An expert teaching team** Our lecturers have significant practical experience within events management and will help guide you towards valuable industry work experience. The team also leads the Event Management Hub, a professional national community of events practitioners through which we conduct research and consultancy for industry. This unique venture allows us to feed our research into the teaching we deliver to you. **Guest speakers** Our links with industry mean that you can hear from a wide range of guest speakers. Typical recent speakers on our event management courses have included • Martin Green (London 2012 organising committee, LOCOG) • Simon Gravling (Athens 2004, London 2012 and Sochi 2014) • David Jamilly (Theme Traders) • Claudia Connelly (WRG Live) • Gary Wootton (TRO Group) • Ian Irving (Breed Creative). **Links with events associations** As a founder member of the Association of Event Management Educators (AEME), we have been involved in establishing academic benchmarks in events education. We also have strong links with key events associations such as Eventia.