Sheffield Hallam University

801–1000 th
World University Rankings 2019
201–250 th
Young University Rankings 2018
Howard Street, Sheffield, South Yorkshire, S1 1WB, United Kingdom

Business and Marketing (two year top up)

This course is for students who already have a qualifying foundation degree, HND or equivalently accredited qualifications. Marketing is a business function that proves vital in increasingly dynamic, competitive and demanding commercial environments. It is about addressing customer demand, building brand value and being a better choice. Marketing management is all about thinking from the outside in, addressing customer choice, being different from the competition and building brand relationships. You are providing solutions for which there is an established demand, something with a special meaning to customers and closely targetting business effort. This degree is designed to support you as a team leader or first line manager in launching your career. It provides the knowledge and skills you need for entrepreneurial, customer led and market driven business practice. In your first year you study business planning, financial decision making, marketing and marketing communications and sales and business skills. Options include service and retail marketing, language and several operational, personnel and financial business electives You study business strategy and change management, brand and reputation management, global marketing, new product development, implementing and leveraging marketing operations. Options include exploring contemporary marketing issues and customer psychology, language and a raft of operational, personnel and financial business electives. This is a two year taught programme with the possibility of a one year work placement sandwiched in the middle. There is no dissertation. Previous students have gained paid placements at companies such as IBM, Adidas, Marks & Spencer and Disney. Over half our work placement students are being offered permanent posts with their placement organisations after they graduate

  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Full-time
  • Duration
    2 years
  • Start date
    2019-09-23
  • Location
    Main Site,Sheffield
  • Fees & Finances
  • England Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • EU Year 1 £9,250
  • International Year 1 £12,750
  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Full-time
  • Duration
    2 years
  • Start date
    2018-09-24
  • Location
    Main Site,Sheffield
  • Fees & Finances
  • England Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • EU Year 1 £9,250
  • International Year 1 £12,750