Explore how modern organisations are increasingly using big data and business analytics to find out more about their operations and business environment, and how they use this information to make better business decisions. You gain core management and business skills together with specialist knowledge of business analytics and decision making. You learn how to • make best use of decision support tools and techniques in order to make better decisions • ask the right questions about data and business • interpret the results of analytical work to provide business insight and understand the limitations of analytical work • apply your knowledge in a wide variety of contexts including marketing, customer service, logistics, finance, retail, healthcare and social media • make sense of the business environment using core business concepts and strategic frameworks • manage analytical projects and research which produces highly prized business insight. As you progress you develop your skills and knowledge in the key areas of • management science • analytics careers and the analytics profession • data and business decisions • performance measurement • business intelligence and modelling • applied analytics • strategy, ethics, privacy and social responsibility. Your understanding and appreciation of business analytics is underpinned by essential learning about the core aspects of business including marketing, finance, strategy and people management. Throughout the course we focus on developing your practical and client facing skills. In your final year you complete a substantial consultancy project for an external client over a period of several months under the supervision of a lead academic. Successful completion of the course will lead to careers in a variety of fields including general managerial roles and specialist descision support positions in marketing, banking, operations, retail and consultancy. **Work placements in the UK and overseas** In your third year you have the opportunity to apply your skills during a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Salaries of up to £30,000 are possible.