This is an American-style Liberal Studies programme that incorporates an area of specialisation (a major), a general education programme which you will take in your first year providing a broad foundation for your degree, plus electives chosen from a wide range of subject areas to be taken alongside your major. programme is designed to provide a thorough framework in broad-based business and management knowledge and to develop skills necessary to thrive in a dynamic and challenging business environment. It is organised around core business subject areas, such as accounting, marketing, operations, and around core management subjects (including people management and creative leadership). A key aim of this programme is to develop an understanding of the nature of business as a whole and equip you with the tools and techniques applicable to a wide variety of business situations. January start date - apply on our website. September start date - apply through UCAS.