This programme offers the opportunity to learn specialist skills and knowledge common to the innovative business world of fashion. As well as developing marketing skills, you will learn about the visual side of fashion marketing and how to generate basic fashion graphics. You will also learn about the fashion industry, promotion, buying, trends, fashion styling and fashion branding. During your final year you will work on a major marketing project in the area of fashion marketing that you intend to work. You wil also have the opportunity to study in Paris, the capital of haute couture and luxury fashion.