The need to celebrate or mark significant events is no new phenomenon. However, recently, the number, scale and complexity of events taking place have increased enormously. Events are organised to promote and market products or to reward and motivate staff, but are also increasingly used to support a range of policy objectives, such as encouraging tourism, regenerating communities and stimulating local economies, as well as arousing civic pride and celebrating sporting and cultural occasions. With the increasing scale of the events business and the diversity and range of the dimensions of events operations, the industry has required an increasingly professional approach. The professional events manager requires an understanding of planning, management, legal issues, budgeting, staging, marketing, promotions and evaluation, as well as understanding the impact of events on the host communities. This course provides unique hands-on experiences and professional networking opportunities with luminaries from business and practice. On completion, you will be prepared to lead events and other sporting and cultural organisations. Your studies focus on the nature and characteristics of events and their design and management. Years One and Two have a strong emphasis on events management, marketing, accounting and human resource management. You will be able to plan and deliver a live event in Year Two. Past events have included an award-winning fashion show, music nights, charity dinners and sports days. Thousands of pounds have been raised for charities as a result of our student-led events. Years Three and Four have a strong emphasis on exploring how events relate to national and international strategic issues, such as how cities use events for image development and investment purposes, through event and urban regeneration, such as the Olympics in London 2012 and Commonwealth Games Glasgow 2014. You will also explore events from the consumer perspective with a view to audience development and engagement. You will choose from a range of elective modules which will allow you to explore and further develop your particular interest. If you continue to honours, you will also complete a dissertation in an area of your choice. Students have often used their dissertations as vehicles to increase their skills and gain employment.