The need to celebrate or mark significant events is no new phenomenon. However, recently the number, scale and complexity of events taking place has increased enormously. Events are organised to promote and market products or to reward and motivate staff, but are also increasingly used to support a range of policy objectives, such as encouraging tourism, regenerating communities and stimulating local economies, as well as arousing civic pride and celebrating sporting and cultural occasions. However, with the increasing scale of the events business, and the diversity and range of the dimensions of events operations, the industry has required an increasingly professional approach. The professional events manager requires an understanding of planning, management, logistics, legal issues, budgeting, staging, marketing, promotions and evaluation, as well as understanding the impact of events on the host communities.