This course focuses on marketing and brand strategy in the dynamic fashion and lifestyle industry. You will explore how brands become distinctive and competitive, and you’ll discover how they identify their unique selling points to position themselves in the market. You will then look at how brands communicate with consumers through strategic delivery (who, when and how) and creative visual communication (advertising, PR, social media). This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role. You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair. You will gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. We’ll teach you how to use software like Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers in different social and cultural consumer cultures. This course is interested in offering you experiences which will enhance your understanding of the industry that’s why you’ll participate in trade fairs, trips both in the UK and abroad and specific focused fashion work experience. You’ll be taught through seminars, lectures, workshops and study trips and will be assessed 100% through coursework and attendance. Although this course does not offer a placement year, in Year Two you’ll be able to undertake a ten-week work experience placement which will help you to figure out what career you may be interested in pursuing after graduating. Our students have undertaken work experience with many companies which includes: Topshop, Look Magazine, Paul Smith; Diesel, Tommy Hilfiger and Alexander McQueen. During the course, you’ll also get to participate in an exciting live briefs set by our industry contacts such as Topman, Boots No7 and even Dior. At the end of your degree, you'll have the opportunity to exhibit your work at NTU's Degree Show and at Graduate Fashion Week. This course has an international perspective that is reinforced by optional visits to major fashion capitals. In Year One, this includes a five-day optional study trip to New York, with a visit Manhattan’s Fashion Institute of Technology (FIT). In Year Two, you’ll get to visit some of Europe’s major fashion capitals such as Paris, Rome and Milan. In your final year, you could visit an international fashion city such as Tokyo. 95% of our students have gone on to employment or further study within just six months of graduating (DLHE survey 2015 -16). Our recent graduates secured some exciting roles which includes: Brand communication specialist at Adidas; media planner at BBC; marketing executive at Firetrap; marketing assistant at Micheal Kors; social media officer at Unidays and e-comms assistant at Flannels.