NTU is ranked in the top five best fashion schools in the UK, and 14th in the world (The Business of Fashion’s Global Fashion School Ranking 2015). This course focuses on marketing and brand strategy in the dynamic fashion and lifestyle industry. You will explore how brands become distinctive and competitive, and you’ll discover how they identify their unique selling points to position themselves in the market. You will then look at how brands communicate with consumers through strategic delivery (who, when and how) and creative visual communication (advertising, PR, social media). This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role. You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair. You will gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. We’ll teach you how to use software like Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers in different social and cultural consumer cultures. This course is interested in offering you experiences which will enhance your understanding of the industry that’s why you’ll participate in trade fairs, trips both in the UK and abroad and specific focused fashion work experience. You may also be interested in joining the NTU Fashion Society which has been set up and run by current Fashion Marketing and Branding students. You’ll be taught through seminars, lectures, workshops and study trips. This course is assessed 100% through coursework and attendance. Although this course does not offer a placement year, our academic staff are passionate about helping you gain invaluable employability skills such as teamwork, independence, time management and professional organisation skills and will help you to develop a well-rounded course experience. You’ll get to participate in an exciting experiences such as: get to work on live briefs which will be set by our industry contacts which may include, Topman, Boots No7 and even Dior; you’ll be able to undertake a ten-week work experience placement in year two which will help you to figure out what career you may be interested in pursuing after graduating; learn how to use software like Adobe InDesign and Photoshop; attend optional study trips to fashion capitals such as Milan and New York; gain practical learning about the industry on a global scale by attending exhibitions and trade fairs in the UK and in Europe and exhibit your work at NTU’s Degree Show and at Graduate Fashion Week in London. Our students have undertaken work experience with many companies which includes: Topshop; Look Magazine; Paul Smith; Nicole Farhi; Tommy Hilfiger and Christiann Dior Parfums. 100% of our students have gone on to employment or further study within just six months of graduating ( DLHE survey 2014 -15). Our recent graduates have carved out contemporary and exciting roles which includes: Brand communication specialist at Adidas; media planner at BBC; marketing executive at Firetrap; marketing assistant at Micheal Kors; social media officer at Unidays and e-comms assistant at Flannels.