This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication. You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers. This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role.You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair. You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course. **Key features of the course** - NTU has an outstanding reputation within the industry and is ranked 4th in the UK for Fashion and Textiles. (Guardian University League Tables 2019) - Learn how to create effective marketing strategies as well as communicate those strategies to consumers. - Work on live projects with brands such as Topman, Boots No7, Lacoste and Dior. - Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment. - Attend guest lectures from industry experts. - Learn skills in software like Adobe InDesign and Photoshop. - Enter high-profile competitions with major brands, professional bodies and industry leaders. - Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo. - Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice. - Apply for an international exchange to places like the Fashion Institute of Technology in New York. - Choose your final year project and tailor it to your own career aspirations. - Showcase your work at our Degree Show, Nottingham, with the chance to be selected for exhibiting at Graduate Fashion Week, London. - This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17). **Assessment** Assessment is 100% through coursework and attendance. **Careers and employability** This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17). Graduates often go into fields such as brand management, digital marketing, media planning and PR. Recent graduate destinations and roles include Adidas, ASOS, Harrods, L’Oréal, Unidays, and Vivienne Westwood.