**Fundamental to the success of any business or organisation is understanding the needs and wants of customers and being able to meet those needs more effectively than the competition.** **Business and Marketing** is involved in everything, from the basic concept of product development, all the way through to the retailing and after-sales support of the product, service or cause being marketed. Business and Marketing influences and affects your everyday life, from your decision to buy the latest whipped coffee creation to what you go home and watch on TV tonight. It’s about being able to differentiate a brand and make it stand out from the competition in order to achieve business success. - Gaining a marketing degree from Newman will educate you about the full marketing mix and teach you how to become a key influencer. You will appreciate how an ethical perspective is essential for effective long-term business and marketing success and learn how to think strategically, ensuring marketing campaigns you deliver are cost effective, timely and give a great return on investment. The course has been designed to be accredited by the Chartered Institute of Marketing and to become part of the CIM Graduate Gateway which should provide the opportunity to gain CIM qualifications alongside your degree. These qualifications are sought after by employers and will benefit you when you start your professional marketing career. **SPECIAL FEATURES** - We teach with a particular emphasis on ethics and strong leadership, and how they work within business; you will understand the impact of decisions made and how they contribute to the long term success of an organisation. - You are presented with opportunities to experience the international business marketplace by way of international field trips and access to the Erasmus programme. - Courses are structured with the requirements of professional organisations in mind – this makes it more practical for you to attain future professional memberships in their particular areas of interest. - You will be taught by a department which not only understands the theoretical aspects of business and its associated subjects, but also encourages students in their practical applications and prepares students for various professional roles. **EMPLOYABILITY** We place a strong emphasis on preparing students for professional employment. Many students begin their course with an interest in the world of business but may be unsure of where they can fit in and make a positive impact. Graduates go on to work within various fields of the business world including: management, accounting, finance, entrepreneurship, marketing and economics.