601–800 th
World University Rankings 2021
151–200 th
Young University Rankings 2020
126-150 th
European Teaching Rankings 2019
All Saints Building, All Saints, Manchester, M15 6BH, United Kingdom

Sports Marketing Management - Manchester Metropolitan University

In this fast-moving competitive industry, there is a demand for talented professionals who understand the sports sector and can use their marketing skills to best effect. This was the first sports marketing degree launched in the UK and has been developed in conjunction with practitioners from the sports marketing industry, who are also involved as expert guest lecturers, enabling you to learn from their professional experience and industry knowledge. Through this degree, you can develop the skills and knowledge to devise, plan and co-ordinate marketing activities for the sports sector. An important part of the course is the understanding of the unique features of marketing in a sports environment and you will be introduced to areas such as brand management, licensing and maximising commercial potential. Many assignments have a practical focus and you may be asked to develop innovative approaches to challenges such as developing a sustainable fan base for a sports club or attracting a media partner for a new venue. We also work with you to develop your creativity so that you can devise memorable marketing campaigns. This course offers an optional four year route, where you may spend your third year working in industry or studying abroad before returning for your final year. We encourage you to build your experience by volunteering with local sport organizations and the many major sport events that are hosted in Manchester, helping them with their marketing campaigns. We utilize our strong connection with organisations like MMUSport, Manchester City Football Group, the Sports Events Team at Manchester City Council and National Governing Bodies like GB Taekwondo and British Cycling who are based in Manchester to support students aspirations. Sports Marketing Management graduates have found employment with some very prestigious employers including Adidas, BBC Sport, Fanatics, Manchester City Football Club, and Nike.