Developed in co-operation with practitioners from the communications industry, who also contribute as guest lecturers, this course combines public relations (PR) and marketing theory and practice. You will develop an understanding of how different organisations use PR to manage their brand and build relationships with stakeholders. You will also develop management skills as you learn about campaign planning, strategy development and specialist PR areas, such as crisis management and lobbying. You will explore the growing importance of social media and the use of viral campaigns, learning how to use YouTube, Facebook, LinkedIn, Twitter, mobile and email communications to best effect. Print, broadcast and niche media are examined to help you design campaigns that can reach a wide range of audiences. Our experienced staff will show you how to identify stories, generate content and develop PR campaigns that make the best use of different media. Interactive assignments enable you to develop your writing, marketing and media skills and develop transferable skills in teamwork. We also offer four year routes where you can spend your third year on an industrial placement or studying abroad. You will be taught in the Business School’s state of the art building on All Saints Campus in central Manchester. This programme is accredited by the Chartered Institute of Public Relations (CIPR), the leading body for PR professionals in the UK. This degree is accredited by The Chartered Institute of Marketing (CIM). CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Manchester Metropolitan University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers. The Business School is a PRCA Partner University, which means you can tap into a comprehensive range of free benefits, which include unlimited access to PRCA online training courses, best practice tools and information about current work placements and graduate training scheme opportunities. This degree is available as a three year full time course or as a four year course encompassing a placement or overseas study. The overseas study route enables you to spend a year studying abroad at one of our partner universities in the USA, Australia, Canada, China (Hong Kong), France, Germany, The Netherlands, Denmark, Italy, Spain, Czech Republic, Cyprus and Holland. You can choose to include a language as part of your degree through the Uniwide language scheme. Agency Life is a second year unit which may include an internship, where you will gain real work experience in a PR agency on a short, project-based internship. You may instead work on an in-house taught project. This experience will provide you with real-life learning about the day-today workings of marketing/PR/digital agencies and enhance your employability. The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers.