United Kingdom

Manchester Metropolitan University

151-200 th
Young University Rankings 2017
601–800 th
World University Rankings 2018
All Saints Building, All Saints, Manchester, M15 6BH, United Kingdom

Manchester Metropolitan University

Business Enterprise/Marketing

This is a Combined Honours degree programme, providing the flexibility for you to study two subjects at degree level. Your choice of combination can be shaped to suit your interests, strengths and career ambitions. This course allows you to combine studies in marketing with that of the wider business environment and offers a focus on issues relating to Small and Medium Sized Enterprises (SMEs).The business enterprise elements of this degree covers the general principles underlying all business ventures (marketing, strategy, business environment and business planning), focusing on small and medium sized enterprises (SMEs) and the entrepreneur. This course will appeal if you are interested in setting up your own business or working in the SME sector. Major and named route (where you focus solely on your major subject in your final year) students also undertake a business enterprise project in the final year, where you work in teams to set up a live business and compete in a Young Enterprise competition. The marketing element of this degree will focus on the principles and practice of the marketing profession. Marketing is all about presenting people, products and ideas to different audiences. The results can be spectacular, creating global brands that become household names and sparking new trends that revolutionise what we do and how we do it. Job roles in the sector can be very varied and combine skills in project management, marketing operations and campaign planning with creative skills such as devising memorable advertising slogans and writing effective media. Our Marketing degrees are delivered at our award-winning Business School and have been developed in close co-operation with practitioners from the industry, who are also actively involved as expert guest lecturers, mentors and placement employers. Studying a Combined Honours programme, the combinations you may choose to study will vary each year, so you may wish to study more units of one subject rather than the other. In Year 1 you will study equal amounts of your two subjects. In Year 2 the balance may vary from equal amounts of each subject to a major/minor combination where you focus more on one of your subjects. In Year 3, you may continue to study both subjects on an equal or major/minor basis. Whatever your chosen subject combination, you will be able to demonstrate to future employers your flexibility and breadth of experience and skills. This Combined Honours degree also offer four-year routes where you can choose to take either a placement year in industry or a year of studying abroad. We are a double-accredited business school, having gained the prestigious AACSB accreditation to provide excellence in global management education. This places us among the top 5% of business schools worldwide to have secured this accreditation and means your degree is internationally recognised.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-09-17
  • Location
    Main Site,Manchester