601–800 th
World University Rankings 2021
151–200 th
Young University Rankings 2020
126-150 th
European Teaching Rankings 2019
All Saints Building, All Saints, Manchester, M15 6BH, United Kingdom

Business and Marketing - Manchester Metropolitan University

**OVERVIEW** Every business needs to market itself. That means marketers with a solid understanding of business strategy stand out in a competitive sector. Combining business and marketing allows you to gain valuable skills and knowledge across both disciplines that can lead to exciting careers. **Understanding business** See yourself running a successful start-up or on the fast track to senior management in a global firm? Whatever your ambitions, an understanding of business will help you throughout your career. Learn about business operations by focusing on some of the world’s most successful organisations. Explore people management. Understand how economic, social, technological and political factors can shape different sectors. Put your knowledge and skills to the test in business and enterprise competitions. And see how they apply in the real world on a placement year. Marketing: the art of communication Marketing is essential to a business’ success. It has the power to shape everything from sales and customer service to product development and brand loyalty. Learning marketing theory and how to use it will prepare you for working in businesses large and small. You’ll cover everything from the practical side of managing campaigns to the creative elements of inspirational advertising. **FEATURES AND BENEFITS** Business experts – learn from world-class academics and leading professionals who are advisors to organisations like PwC and AJ Bell. Tailor your degree – designed to give you flexibility and choice in meeting your needs and aspirations. Global outlook – while studying this degree, you’ll learn what it means to be a global citizen. City of opportunities – Manchester is a global businesses centre, with a vibrant marketing industry. Make the most of our excellent industry connections. Industry links – enjoy guest lectures, masterclasses and field trips to international companies, thanks to our extensive network of business and marketing professionals. Learning in practice – Depending on the option units you choose, you could go on an internship at a marketing agency, or set up your own business as part of the Young Enterprise competition. Ready for work – upon graduation you could pursue a career in either discipline. **CAREER PROSPECTS** Whether you want to run your own business or head up a busy marketing department, this degree will give you the tools to make those ambitions a reality. This combined honours degree develops your head for business management and strategy. On the marketing side of the course you’ll learn the skills you need to apply for creative roles, with a strong focus on digital. You’ll have a wide variety of career options with this blend of creativity, strategic thinking, organisational and communication skills. Roles in advertising, account, brand or sales management, copywriting, public relations and HR are among those you’ll be ready to apply for when you complete your course. Our business graduates are working for international organisations, such as BMW, Credit Suisse and IBM. Our marketing graduates are working with national and international companies too, such as at HSBC, Marks and Spencer, O2 and Saatchi and Saatchi, to name a few.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2020-09-14
  • Location
    Main Site,ManchesterUnited Kingdom