601–800 th
World University Rankings 2021
151–200 th
Young University Rankings 2020
126-150 th
European Teaching Rankings 2019
All Saints Building, All Saints, Manchester, M15 6BH, United Kingdom

Advertising and Brand Communications - Manchester Metropolitan University

**OVERVIEW** Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience. This degree offers it all, and more. The course covers consumer behaviour, brand management and digital communications to name a few areas. You’ll get to grips with media landscape, exploring integrated campaigns that balance traditional and digital channels. You’ll put your creative abilities to the test, turning your own ideas into memorable advertising. And, you’ll learn how it all fits in to a greater marketing strategy designed to build brands. Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry **FEATURES AND BENEFITS** Advertising and brand experts – our lecturers have worked in agencies, consultancies, and client-side. They’ll pass their experience on to you throughout the course. Gain professional qualifications - The degree is accredited by the Chartered Institute of Marketing (CIM), so you can gain CIM qualifications without having to do all the usual assessments. Location - The Business School is in the heart of Manchester, home to Media City and some of the largest advertising and branding agencies in the world. Real-life projects - You’ll work on live advertising briefs from clients, work with an agency in our Agency Life unit, and experience a work placement with a leading business. International perspectives – take the opportunity to study overseas at one of our partner institutions where you’ll learn new approaches to solving your clients’ problems. Regular industry events – attend guest talks and masterclasses or network with recruiting businesses. Build your own career – whether you want to work in-house with a major brand, or start your own consultancy, the skills you’ll learn will last a lifetime **CAREER PROSPECTS** Almost every business is a brand these days. Your skills as an expert brand builder will be in demand from a range of employers. We’ll prepare you for careers in advertising, digital media, broadcast, marketing and public relations. Our graduates are working in agencies like Carat Media and McCann Erickson or as part of in-house departments at companies like Jack Wills, Boots, and Kellogg’s. They’ve gained a diverse range of roles, from Account Manager to Search Consultant. Many of our graduates have gone on to set up their own businesses. Some become independent consultants on branding. Others have moved on to commercial sectors such as retail, sports, automotive or professional services.