This BA(Hons) Creative Writing with Marketing is designed to give students the skills to compete successfully for entry level jobs in the creative advertising, digital marketing and marketing industries. Its focus on cross platform creative design, utilising the multi media facilities available within the School of ACI, will ensure students have the relevant skills. Content will include user-centered design, predictive analytics, cross platform creative production, semiotics and psychology. The minor in marketing ensures that students' practice is embedded in the principles of marketing practice and theory. Students will also be introduced to the critical cultural contexts within which the advertising industry is situated.