**Why study this course?** BA Graphic Design at The Cass is about making conceptual thinking visual, audible and experiential. It's creating structure and surprise, through innovation. It's communication. You will be encouraged not only to find solutions, but also to seek out problems. This graphic design course enables you to investigate, question and challenge the contemporary role of graphic design, connecting with wide ranging social issues and new ideas, to find your voice as a graphic designer. You'll develop specialist skills, and learn how to reach your audience through innovative design. Themes you'll explore include audience, context, tone and effective methods of visual communication. Learning experiences include everything from type fundamentals, drawing and letterpress printing, to app design, user experiences, human-centered design and connected communication platforms. There are many diverse employment options available to graduates of this degree. In the most recent (2015-16) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months. **More about this course** This graphic design course enables you to investigate, question and challenge the contemporary role of graphic design, connecting with wide ranging social issues and new ideas in order to find your voice as a designer. You're encouraged early on to make your thinking visible, to test your ideas through iteration and to collaborate in practice. You'll have the opportunity to develop specialist and broad based design skills, to think laterally and to innovate through making, testing and defining, and finding and reaching your audience. This course offers real opportunities to connect with graphic design studios and consultancies, to work across the realms of art direction, digital publishing and editorial design, moving image and sequential narrative, web and innovatory digital practice from app design to social media, brand communications to start-ups and design enterprise. The School is bustling with creativity and energy, you'll be experimenting with letterpress, screen printing, riso printing and state-of-the-art digital workshops, where you'll develop your practice. The course is taught in the heart of creative London, with future employers and commissioning agencies on your doorstep. Industry partners and guest lecturers include Angharad Lewis (Grafik), Sarah Boris, Kin Design, Be Colourful, Someone, Nous Vous, Paul Jenkins, A Practice For Everyday Life (APFEL), Frazer Muggeridge and Craig Oldham. A high-profile lecture series – the Hothouse Talks – offers you the chance to engage with visionaries in the field of Graphic Design and visual communication. You’ll also benefit from live project opportunities and a vibrant studio culture. This course offers real opportunities to connect with graphic design studios and consultancies, to work across the realms of art direction, digital publishing and editorial design. You’ll also explore the moving image and sequential narrative, brand communications, start-ups and design enterprise, as well as digital practice, including app design and social media. BA Graphic Design is taught together with BA Illustration & Animation and BA Design for Publishing. This makes for a unique learning environment, full of opportunity for cross-pollination and scope for wider learning yet having full course focus. **What our students say** "Intellectually stimulating. I have learned new techniques and my understanding of the subject has broadened. I have made some really good connections." "Tutors are the highlight of the University. You can see the passion they have for art and design, as well as having the passion to teach us." "I have definitely learnt a lot over my three years, gained confidence in my work and met some brilliant people."