**Why study this course?** The global beauty industry is growing fast, with the current value estimated at more than £300 billion. Shoppers are spending more than ever on these products, and as such retailers are investing in ways to make sure their products are chosen. This also means that shoppers want be sure they’re buying the best products, and are seeking out articles and product information before committing to a purchase. This unique course will equip you with both the marketing and the journalism skills needed to meet the needs of retailers and consumers. For the latest news from journalism staff, students and alumni, check out the official Tumbr page. **More about this course** You’ll gain insight into the global beauty industry and will follow the story of products from concept to retail. You'll learn about beauty through the ages and the psychology of industry as well as studying broader fashion-focused modules. This will give you an understanding of how products are created and the influence they have on businesses and people around the world. At the same time you’ll develop key journalistic skills such as research, writing, broadcasting, communication and multimedia. You’ll study the historical and theoretical backgrounds of journalism and will gain a grounding in media law. Taught by practising journalists and skilled marketing professionals, the course includes news days where you will work under the same pressures as media professionals and a wealth of work placement opportunities. These give you valuable professional experience as well as helping you to network within the industry. You'll leave the course with the relevant knowledge and skills for a successful career within the beauty industry, whether you choose to pursue marketing, beauty journalism or even set up your own business.