**Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.** **Information Technology** Information Technology is a **rapidly changing and exciting subject.** Organisations are increasingly relying on information technology to carry out key business functions. There is an explosion in the use of mobile devices to shop online and there is a high demand for skilled professionals who are able to effectively manage information systems. Well-designed software applications that are effective and usable is a crucial requirement for employers. Our Information Technology degree prepares you to meet the needs of a wide range of organisations, emphasising the development of a variety of technologies, especially web and mobile technologies that are increasingly becoming a part of our everyday lives. During your studies, you will have **opportunities to develop computational thinking** and a systems approach to formulating, cortically analysing and solving complex problems. The degree is intellectually challenging and is taught by staff with a varied background and a diverse range of interests. Your student experience is enhanced by a **rich curriculum that exposes you to multiple approaches to technological problems**. Information Technology has a wide-reaching social impact, posing many ethical questions, and these issues are explored at various points during the degree. **Marketing** Marketing is one of the **most challenging, fast-moving and exciting disciplines** in business globally. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to- day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace. During your degree, you will be **provided with the key skills and knowledge that will enable you to understand marketing context**, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and digital marketing run through the marketing curriculum as central themes and allow you to reflect on the dynamic challenges and opportunities that these technological and cultural changes provide. The degree has been designed so that you **learn from research-active staff** while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational companies, and we have close interaction with the **Chartered Institute of Marketing** (CIM). Studying a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.