Film & Visual Culture: Film and Visual Culture at Liverpool Hope is summed up by the term critical and creative practice. Critical practice enables you to study the history, theory and contemporary subject of film, whilst having the opportunity to apply this understanding to creative practice in the fields of screenwriting, filmmaking (drama and documentary), photography and animation. Thus you will graduate with a degree underpinned by academic rigour, but with the transferable skills needed if you intend to work in the creative industries. Marketing: Marketing at Liverpool Hope provides continuous opportunities to apply academic theory to practical applications. The course enables students to understand marketing in context, marketing research and the discipline’s central role to business success, while allowing students to reflect on the moral and ethical implications of marketing behaviour.