Liverpool Hope University

Hope Park, Liverpool, Merseyside, L16 9JD, United Kingdom

Creative Writing and Marketing

**Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.** **Creative Writing** Creative Writing at Liverpool Hope will give you the chance to **experience the joys of crafting the written and spoken word**. Driven by creativity and employability, this degree focuses on literary and professional writing and will equip you with the ability to produce engaging, innovative and saleable texts. By studying Creative Writing, you will be empowered with an enhanced command of your craft, increased confidence in expressing your thoughts and emotions, an understanding of the values that inform your writing practice, and the technical skillset to deliver your work to various audiences. **Your writing will be enhanced by studying under celebrated writers and academics**, as well as developing a range of workplace skills to prepare for fulfilling careers. The degree will often challenge you and ask you to reach beyond your own experience and interests into those of contemporary and historical communities. Using these as creative stimuli, you will be required to reflect upon social contexts, power, and how truth and justice can be communicated or miscommunicated through creative writing. By the end of the degree, you should have a **wide appreciation of forms, genres and applications**. Included in the degree are field trips to Wales, and Liverpool museums and galleries, which provide material for writing exercises as well as widening your student experience. **Marketing** Marketing is one of the **most challenging, fast-moving and exciting disciplines** in business globally. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to- day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace. During your degree, you will be **provided with the key skills and knowledge that will enable you to understand marketing context**, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and digital marketing run through the marketing curriculum as central themes and allow you to reflect on the dynamic challenges and opportunities that these technological and cultural changes provide. The degree has been designed so that you **learn from research-active staff** while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational companies, and we have close interaction with the **Chartered Institute of Marketing** (CIM). Studying a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-09-01
  • Location
    Main Site,Liverpool
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Channel Islands Year 1 £9,250
  • International Year 1 £11,400