Hope Park, Liverpool, Merseyside, L16 9JD, United Kingdom

Business Management and Marketing - Liverpool Hope University

**Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.** **Business Management** The world of Business Management is fast-moving and dynamic. Business organisations are facing unprecedented change and complex challenges both within the UK and globally. This demands that students who enter the business sector understand the dynamics of the business environment and how organisations operate in increasingly uncertain situations. The Business Management degree examines small to medium-sized enterprises to global multi-national companies – public, private, not-for-profit with a focus on business principles, organisational dynamics and management processes. Liverpool Hope Business School has an enviable reputation for developing students with sound theoretical principles, thorough understanding of contemporary business practices and informed by the latest research. The links we have with local and national businesses, plus links with professional bodies, ensure you are well prepared for the world of work. This in-depth degree gives you the opportunity to understand how businesses operate and the ethical and social impact they have on communities. An experienced, student-focused team will develop your understanding of this business context and develop the critical business skills that future employers will demand. **Marketing** Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of social media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2020-09-01
  • Location
    Hope Park,LiverpoolUnited Kingdom
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Channel Islands Year 1 £9,250
  • International Year 1 £11,400