How does human behaviour affect how people engage with the digital world? If you understand behaviour patterns, can you produce media that makes a big impact? Media and Psychology explores the digital media revolution and its impact on how we learn about the world, create our own identity, relate to others, and engage in the daily activities of working and living. You’ll learn about online behaviour patterns, understanding how successful digital media production works with them to provide satisfying user experiences. You’ll study the fundamental principles of psychology, learning how to apply them to the social issues relevant to digital media design such as behaviour, emotion and gender. From a media perspective, you’ll explore how users interpret texts and images, the variety of narrative forms online, and the nature of the creative industries. Bringing both subjects together, you’ll delve into the developing field of big data, learn about predictive modelling and unpick the user experience, looking at motivation, triggers and behaviour change. You’ll also study cyber psychology and the behavioural issues specific to digital and online media, such as online identity, bullying, addiction, cyber security and virtual intelligence. Putting theory into practice, you’ll complete two professional work placements as part of your degree. By the time you graduate, you’ll have been able to develop a distinctive set of skills, knowledge and practical experience that employers are looking for now. It’s your chance to make a big impact in an ever-evolving field and be at the forefront of future developments in media psychology. **Graduate opportunities** You’ll graduate with a range of skills that will prepare you for a successful career in television, film, clinical or occupational psychology, radio, advertising, marketing, human resources, research, healthcare and education. Many of our graduates have set up their own businesses and work for a wide range of companies, such as the BBC, Sky and ITV. **Placement opportunities** We are one of only a few UK universities to build professional work placements into every degree. You’ll complete two professional work placements, which will give you the chance to graduate with up to three months’ professional work experience without having to take a sandwich year out. You’ll complete a five-week placement in your first year and a six-week placement in your second year, which can take place in the UK or abroad. You’ll also have the opportunity to complete a year-long Professional Learning through Work module, which involves working with an employer on a live project.