Media and Psychology explores the digital media revolution and its impact on how we learn about the world, create our own identity, relate to others, and engage in the daily activities of working and living. You will learn about online behaviour patterns and how successful digital media production works with those behaviour patterns to provide satisfying user experiences. The Psychology modules cover the fundamental nature and principles of psychology and provide more specific study of the application of psychology to social issues relevant to digital media design (i.e. analysing the relation of social issues to aspects of behaviour, emotion, and gender). The Media modules explore the basics of how users interpret texts and images, the variety of narrative forms online, and the nature of the creative industries. Modules have been designed with a specific focus on media psychology issues, such as developing field of big data, predictive modelling, user experience (i.e. motivation, triggers, and behaviour change), and cyberpsychology (behaviour issues specific to digital and online media – online identity, bullying, addiction, cyber security, virtual intelligence, &c).