Marketing is a fundamental part of today’s complex business environment. Almost every aspect of the world around us - from mobile phones to holidays, from cars to cosmetics - are branded, packaged and marketed for media-savvy consumers. Businesses are now obliged to harness a range of new digital strategies, together with traditional forms of communication, in order to reach their audiences. Our degree in Business and Marketing lets you explore and develop an excellent understanding of these different strategies of doing business. Equal weight is given to both the business and marketing modules of your degree, ensuring that you’ll follow a stimulating programme of study that gives you the skills needed to pursue excellent graduate opportunities. We place a strong focus on the use of case studies and real-life examples, which help bring theory to life and link it to practical skills. You will also have the opportunity to study abroad. You will complete two professional work placements, giving you a brilliant foundation from which to pursue a range of career options, including sales and marketing, advertising, PR or business and management.