Animation is a focussed and intense programme of study aimed at those students who are serious about developing a career in the animation industry. You will work individually and collaboratively alongside other committed students who are collectively interested in creative problem solving through animation. The BA (Hons) Animation course takes a contemporary view of animation as a specialist applied discipline that runs alongside our BA (Hons) Graphic Design, BA (Hons) Illustration, BA (Hons) Comic & Concept Art and BA (Hons) Creative Advertising courses. It is a popular choice for those who are interested in becoming a professional animator who can work across the creative industries. In addition to developing your technical skills across a range of traditional and/or digital media, you will identify and focus on specific aspects of the animation process that reflect your individual career aspirations. An investigation of character development, storyboarding and concept art combined with exploration of traditional 2D and 3D processes along with digital animation processes during the first two years of the course will help you develop an increasingly focused skill set that is aligned with the commercial needs of the animation industries. Problem solving, idea generation and collaboration are core skills of a contemporary practitioner working in the field of animation. Throughout your degree you will develop the ability to generate, propose and pitch ideas using techniques informed by the significant range of industrial links and professional practitioners that have been involved in developing this course. Working alongside, and in collaboration with, illustrators, graphic designers, copywriters and art directors, as well as the broader creative community, you will develop an understanding of the career opportunities available to you on completion of the course. Live projects and competition briefs will help you develop the skills to respond creatively and professionally to a range of real world problems. They will help you identify which specific area of animation you want to focus on and how this relates to the jobs and careers available regionally, nationally and internationally. There is a focus on helping you to build your own practice. You’ll learn to generate your own networking, collaboration and career opportunities, and how to find work and clients when you graduate.