What makes a person choose an iPhone or Android smartphone, and what makes Coca-Cola dominate the soft drinks industry? Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour. You will gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas. This course will give you the acumen for business management so you can oversee finance, economics, accounting and people - you'll also gain the marketing expertise to make strategic decisions, manage digital campaigns, and understand thought processes behind every consumer purchase. **HYDRA SUITE** You will use Critical Decision Immersive Simulations in this facility to develop effective leadership and group participant skills. The simulations replicate the complexities of real life scenarios that would challenge decision makers, aiming to improve your decision making, critical thinking and communication skills.