501–600 th
World University Rankings 2021
=73 rd
Impact Rankings 2020
61 st
Young University Rankings 2012
Keele, Staffordshire, ST5 5BG, United Kingdom

Marketing and Psychology - Keele University

At Keele University, we’re different. Nestled in 600 acres of countryside in the heart of the UK, we have a big campus but a small and cosmopolitan community. We’re proud to be ‘University of the Year for Student Experience’ in The Times and The Sunday Times Good University Guide 2017, in addition to having been ranked No.1 in the National Student Survey 2014-2016. This is because it’s more than green and lovely, it’s a place of research and academic excellence too. At Keele, studying a combined honours degree will include some modules from both of the single honours degrees. In this case, your programme will be made up of a combination of modules from both Marketing and Psychology. The Marketing and Psychology course at Keele provides you with an excellent understanding of why humans feel, think and act the way they do and the impact marketing and communication can have on behaviours. You will learn about marketing and business in the context of social and cultural trends and will be encouraged to apply your learning to strategic decision making. Your Marketing modules will introduce you to the basic foundations of knowledge about markets and consumers, patterns of consumer behaviour and how to understand and communicate with them. You will learn about the wider context in which business operates; its social, legal and political dimensions. You can also deepen your knowledge by exploring branding and digital marketing. In Psychology, you will find out what the latest research tells us about human behaviour in a biological and cognitive framework. In our well-equipped laboratories, you will learn how to design and conduct your own psychological studies, using a range of quantitative and qualitative techniques. The emphasis is on understanding how psychology impacts on everyday life; from developing a sense of self and negotiating personal relationships to influencing judgements about matters of global significance. Your subject specific and transferable skill set will open up a diverse variety of career options for you to take into business, the public sector or the not for profit sector. You could work in commerce and industry, the health services, political parties or charities. The Psychology part of this course is accredited by the British Psychological Society which is a first step towards becoming a Chartered Psychologist and a requirement for further study and training for a career in Psychology should you choose to take this path.

  • Qualification
    Bachelor of Science (with Honours) - BSc (Hons)
  • Study mode
    Sandwich with time abroad
  • Duration
    4 years
  • Start date
  • Location
    Main Site,KeeleUnited Kingdom
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250