501–600 th
World University Rankings 2021
98 th
Impact Rankings 2021
61 st
Young University Rankings 2012
Keele, Staffordshire, ST5 5BG, United Kingdom

International Business and Marketing with Business Foundation Year - Keele University

At Keele University, we’re different. Nestled in 600 acres of countryside in the heart of the UK, we have a big campus but a small and cosmopolitan community. We’re proud to be ‘University of the Year for Student Experience’ in The Times and The Sunday Times Good University Guide 2017, in addition to having been ranked No.1 in the National Student Survey 2014-2016. This is because it’s more than green and lovely, it’s a place of research and academic excellence too. This course provides excellent preparation for a wide range of subjects relating to business, management, accounting, finance and economics. The Business Foundation Year has been developed in consultation with Keele Management School which has a long established and growing international reputation. Study of the theory of business and management goes hand in hand with investigation into up-to-date case studies and training in academic literacy, numerical and computational skills. After you have completed your Business Foundation Year, you could progress on to the International Business and Marketing degree. International Business will help you to appreciate the diversity of international work cultures and acquire the skills to help manage them. You’ll learn about the global business environment, international business strategies, supply chains and cross-cultural management. In Marketing you will learn how to plan and implement successful marketing strategies. There are exciting opportunities to explore branding and digital marketing and how to implement these in the context of international business. There’s also a firm grounding in the wider social context of organisation and a broad reflection on the ethics of business and marketing.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time including foundation year
  • Duration
    4 years
  • Start date
    2020-09-26
  • Location
    Main Site,KeeleUnited Kingdom