501–600 th
World University Rankings 2021
=73 rd
Impact Rankings 2020
61 st
Young University Rankings 2012
Keele, Staffordshire, ST5 5BG, United Kingdom

International Business and Marketing - Keele University

At Keele University, we’re different. Nestled in 600 acres of countryside in the heart of the UK, we have a big campus but a small and cosmopolitan community. We’re proud to be ‘University of the Year for Student Experience’ in The Times and The Sunday Times Good University Guide 2017, in addition to having been ranked No.1 in the National Student Survey 2014-2016. This is because it’s more than green and lovely, it’s a place of research and academic excellence too. Whether you want to work in the UK or abroad, combining flexible learning options with the opportunity to experience another country, the International Business and Marketing programme at Keele provides you with a truly globalised approach to study. You can also opt to undertake a placement year between years two and three of your studies. International Business will help you to appreciate the diversity of international work cultures and acquire the skills to help manage them. You’ll learn about the global business environment, international business strategies, supply chains and cross-cultural management. In Marketing you will learn how to plan and implement successful marketing strategies. There are exciting opportunities to explore branding and digital marketing and how to implement these in the context of international business. There’s also a firm grounding in the wider social context of organisation and a broad reflection on the ethics of business and marketing. The programme will help you to acquire a wide range of skills to bring to the global employment market. In particular, a solid understanding of business and marketing in the global context. Careers open to you include management consultancy, sales, logistics or marketing. Many different types of organisation recruit International Business and Marketing graduates, not just commerce and industry but also health services, local and central government, charities and educational establishments. Alternatively, you might choose to use your transferable skills in an indirectly related career of your choice. You could also choose to go on to study for a postgraduate qualification in either subject.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Sandwich including industrial placement
  • Duration
    4 years
  • Start date
    2020-09-26
  • Location
    Main Site,KeeleUnited Kingdom