501–600 th
World University Rankings 2021
=73 rd
Impact Rankings 2020
61 st
Young University Rankings 2012
Keele, Staffordshire, ST5 5BG, United Kingdom

Economics and Marketing - Keele University

At Keele University, we’re different. Nestled in 600 acres of countryside in the heart of the UK, we have a big campus but a small and cosmopolitan community. We’re proud to be ‘University of the Year for Student Experience’ in The Times and The Sunday Times Good University Guide 2017, in addition to having been ranked No.1 in the National Student Survey 2014-2016. This is because it’s more than green and lovely, it’s a place of research and academic excellence too. The popular Economics and Marketing course at Keele provides you with knowledge, skills and experience of two exciting and highly relevant subjects. You will be taught by research experts and will gain practical experience of professional software tools such as Bloomberg and Stata. These tools will allow you to analyse and interpret real economic data. You may also choose to further this practical experience by taking a placement year. Economics modules cover techniques for addressing and understanding real world economic problems, and how to communicate their solutions clearly and effectively. You will explore the behaviour and performance of households, businesses and governments, analyse markets and consumers' behaviour, model investor decision-making, and evaluate fiscal and monetary policies from both a micro and macroeconomic perspective. In Marketing, you will explore branding, strategies and campaigns as well as cutting edge digital marketing. There is also a firm grounding in the wider social context of business and organisation. You will be encouraged to become an analytical thinker and will be well prepared for a number of careers in financial services, marketing and sales or management.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Sandwich with time abroad
  • Duration
    4 years
  • Start date
  • Location
    Main Site,KeeleUnited Kingdom
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250