501–600 th
World University Rankings 2021
=73 rd
Impact Rankings 2020
61 st
Young University Rankings 2012
Keele, Staffordshire, ST5 5BG, United Kingdom

Accounting and Marketing - Keele University

At Keele University, we're different. Nestled in 600 acres of countryside in the heart of the UK, we have a big campus but a small and cosmopolitan community. We’re proud to be ‘University of the Year for Student Experience’ in The Times and The Sunday Times Good University Guide 2017, in addition to having been ranked No.1 in the National Student Survey 2014-2016. This is because it’s more than green and lovely, it’s a place of research and academic excellence too. This course will equip you with skills in financial and marketing analysis, reporting and presentation. You will learn how to plan and implement successful marketing strategies and understand the financial implications of strategy. The course combines accounting theory and practice with learning about markets and consumers, their behaviours and how to understand and communicate with them. You will use a range of professional, interactive tools, such as Bloomberg Terminals and industry standard Sage software, to prepare, analyse and interpret accounting and market data. You can also enhance your practical experience by opting to take a placement year between years two and three of your studies. There are exciting opportunities to explore topics such as branding and digital marketing and to develop awareness of alternative and not-for-profit organisations. Our programme offers a number of important exemptions from professional exams, as well as providing you with a solid grounding for business and management related careers. You might choose to employ your marketing skills in commerce or industry but many other organisations also employ marketing graduates, such as the health service, local and central government, political parties, charities and educational institutions. You could also choose a career that combines both your subjects and work in marketing in an accountancy firm or as an accountant in a marketing company.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Sandwich with time abroad
  • Duration
    4 years
  • Start date
  • Location
    Main Site,KeeleUnited Kingdom
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250