Agri-food Marketing with Business - Harper Adams University

Modern business is a dynamic environment where customer wants and needs constantly change. New products and services are launched into already crowded markets on a regular basis. The technology that managers rely on is also changing at an ever faster pace. Modules studied include agriculture in year 1 and in subsequent years understanding food and the consumer, alongside a range of business modules. Students will be able to apply their knowledge to deal with issues and opportunities facing the agri-food supply chain and put this into practice during their placement year. By critically analysing the social economic, legal, technological, ethical and environmental contexts of the provision of goods and services from farm to fork students will gain an understanding of the global, regional and local contexts.