This innovative new program brings together the creative, the technical and the practical, and prepares graduates in the best possible way for a future career in creative technology industries. Not only will you have developed the creative and technical skills required to engage constructively with digital culture, as it shapes our lives and reinvents the future, the added layer of a business degree will provide you with the practical knowledge and acumen to successfully take your skills into a commercial environment. Students develop a unique set of skills in design methods, electronic media, computation, and critical thinking. They combine these skills to produce imaginative concepts, functioning prototypes, digital audio-visual artefacts, and technically mediated interaction designs for everyday life. With the addition of the business majors, students will learn how to harness and apply these skills in a practical and commercial sense. The program responds to shifts from the world's leading design and technology companies and arts institutions that are now seeking practitioners with high-level creative and digital technology skills. It also has a strong focus on future employability.