Interior Design involves the creation of imaginative and stimulating environments in specific places - often within existing buildings. The revitalisation, reuse and re-imagining of the latter requires a sensitivity to the particular qualities of a site, along with an understanding of the needs of the people who will populate the eventual construction. In proposing fresh ways people might use a building, a skilled interior designer is able to creatively embrace the constraints of brief and context, engaging in a dialogue between existing architectural form, and contemporary approaches to the organisation, detailing, and decoration of a space. Clever interior design is a key contributor to an improved quality of life, and it helps generate business success. It has an established professional structure which allows graduates the opportunity to gain invaluable experience at various levels of responsibility before choosing to set up in independent practice or take leading roles in established studios.