Falmouth University

Woodlane, Falmouth, Cornwall, TR11 4RH, United Kingdom

Business and Digital Marketing

Whilst this course provides key marketing principals across all channels, it majors on the digital since most growth within marketing is now via digital channels. You will experience the true strengths and challenges of the discipline through running a student-led digital marketing agency – working with real clients, on real briefs, and seeing real results. Digital marketing skills are in high demand; the Digital Marketing Institute estimates that by 2020 there will be 150,000 jobs in digital marketing. Digital marketing provides you with a skill and knowledge set that is highly transferable across multiple sectors. This means your career could be varied, whilst also providing the opportunity to specialise. You’ll experience the true strengths and challenges of the discipline through running a student-led digital marketing agency – working with real clients, on real briefs, and seeing real results. This course is unique as the only accelerated degree currently available in this specialism, so you get to fast track through your education and into the world of work quicker, or take a year in industry to develop your skills and enhance your employability. Throughout the course, you will apply what you learn by doing it for real. In Stage 1, you will form business teams and through our 'Being Innovative' module, identify areas of digital marketing that could provide a market gap. It could be a sector of business being under-served (e.g. Social Enterprise) or it could be a new way of delivering digital solutions. The remaining Stage 1 modules have all been specifically developed to take you through the process of building a business plan, which you will develop for your team’s idea. For the remainder of the course, you develop and implement your learning by forming a digital agency within your team. Through working in your team, you will continue to build your management skills. This means that you hold real life experience of working within a digital agency environment, setting you apart from most other graduates in digital marketing. Students will have a number of opportunities over the duration of their studies, all geared toward increasing employability and entrepreneurial capabilities. This includes a comprehensive ‘MBA style’ talent development package. This support package will give students a head start in their career journey and to maximise their employability credentials from day 1, and include things like mentoring, interview practice and support with finding placements. Graduates will leave Falmouth University with a rounded business education fit for the workplace and applicable work experience, leading to satisfied students who make an impact in Cornwall and further afield. Enhanced by their specialisms fit for the future economy with a year in industry, our graduates will have a greater chance of achieving a graduate level job (the Times top 100 graduate employers repeatedly state they are looking for graduates with work experience). T.H.E. (Times Higher Education) states in their 2016 Graduate Market Report that applicants would have “little or no chance of receiving a job without any previous work experience”. Graduates with a general business and management degree go into careers in fields such as business development, marketing, HR, recruitment, banking, and industrial relations. These roles exist in a wide range of industries and businesses – food, fashion, retail, manufacturing, utilities, healthcare, tourism, and many more – and across the private, public, and voluntary sectors. . Students opting for the BSc in Digital Marketing will be supported to develop their entrepreneurial flair, and are most likely on graduation to find jobs in digital agencies or marketing roles within organisations. Due to the nature of how this course is delivered with a significant coaching element and small group support, the intake is limited to strictly 30 places

  • Qualification
    Bachelor of Science - BSc
  • Study mode
    Full-time (intensive)
  • Duration
    2 years
  • Start date
  • Location
    Penryn Campus,Penryn