=149 th
World University Rankings 2021
101–200 th
Impact Rankings 2020
101-125 th
World Reputation Rankings 2020
Stockton Road, Durham, County Durham, DH1 3LE, United Kingdom

Marketing and Management - Durham University

Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you. Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time). **Year 1** This year aims to develop a foundation of knowledge and skills in marketing and management. Students not only study the principles of marketing but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level. There are five core modules and a choice of further business, economics or language optional module. The modules work together to build your knowledge and develop key skills and techniques. **Year 2** The second year sees the Business and Marketing degrees separate and students build towards their specialist areas, though half of the modules remain common. Investigative and key marketing skills are developed further and integrated across the entire second year as well as forming a basis for the third year. The second year consists of four compulsory marketing modules and a further two optional management modules are chosen from a range which in the past has included Operations Management and Managing in Global Environment, for instance, as well as a foreign language. Optional modules: You will study a further two elective modules which are chosen from a range which in the past has included modules in accounting, law, human resource management, entrepreneurship, for instance, as well as a foreign language. **Year 3** Central to year three is the Dissertation. The other core module is Strategic Management which brings together student knowledge, experience and skills from all three years to look at how organisations develop their strategy. The Dissertation and three optional modules allow you considerable opportunities to focus your studies on areas of special interest and to engage more closely with the School’s research groups through seminars and guest speaker programmes. We review course structures and core content (in light of e.g. external and student feedback) every year and will publish finalised core requirements for 2019 entry from September 2018. For more information on this course, please see our website.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2020-09-28
  • Location
    No college preference,DurhamUnited Kingdom
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £20,250