On the Marketing BA (Hons) at DMU you will learn how to analyse real business problems and provide creative marketing solutions. You will be taught by lecturers who draw on their extensive business experience and established links with industry, to deliver innovative learning that has a direct application to the real world of business. Some of the areas you will study on the course are how to develop an advertising campaign, produce a new brand concept, develop a brand extension and write a feature article. You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making. **- Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner** leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice) **- Learn how to apply both traditional and digital marketing principles to real world situations** through a wide choice of modules which you can tailor to you chosen specialism or career path **- Pitch a business idea to real-life entrepreneurs and win a great prize** through our annual Fox’s Lair competition for first year students **- Enjoy an international experience with #DMUglobal** trips include New York, Belin, Copenhagen, Indore and Beijing **- Placement opportunities with local, national and global companies** including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike, Saint Gobain **- Our alumni are employed by leading brands in graduate roles** such as Marketing Executive at Barratt Developments, Graduate Trainee at EE and Loyalty Marketing Executive at Homebase In the first year you will study key marketing topics that have a major impact on all areas of business activity. In years two and three you will select from a wide variety of more specialised modules such as digital marketing, international marketing, brand management and advertising and promotion.