De Montfort University

101-150 th
Young University Rankings 2017
601–800 th
World University Rankings 2018
The Gateway, Leicester, Leicestershire, LE1 9BH, United Kingdom


On the Marketing BA (Hons) at DMU you will learn how to analyse real business problems and provide creative marketing solutions. You will be taught by lecturers who draw on their extensive business experience and established links with industry, to deliver innovative learning that has a direct application to the real world of business. Some of the areas you will study on the course are how to develop an advertising campaign, produce a new brand concept, develop a brand extension and write a feature article. You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making. We are a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice). You will develop a new business concept on our Fox’s Lair!® assessment, similar to Dragon’s Den where you will receive feedback from real-life entrepreneurs who will help you develop the skills employers look for – teamwork, project management, communication and problem solving. You can enjoy an international experience with #DMUglobal, our innovative programme of work and study opportunities across the world, which can enrich your studies and expand your cultural horizons. There are placement opportunities with local, national and global companies including Canon, Experian, Virgin Holidays, Walt Disney and Telefonica (O2). 94 per cent of our graduates are in work or further study six months after graduating* *The Department of Strategic Management and Marketing, according to the latest Destination of Leavers from Higher Education Survey 2014/15. Some of our graduates have progress on to careers in major UK and global companies such as Marketing Executive at Barratt Developments, Graduate Trainee at EE and Loyalty Marketing Executive at Homebase. We are rated in the top 10 most popular universities in the UK by UCAS, find out more #ichoseDMU.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
  • Duration
    3 years
  • Start date
  • Location
    Leicester Campus,Leicester
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £12,250