This course will prepare you for a potential career in a wide range of marketing communications disciplines such as, advertising, public relations, digital communications or the wider field of marketing. You will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning. **- Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner** leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice) **- Pitch a business idea to real-life entrepreneurs and win a great prize** through our annual Fox’s Lair competition for first year students **- Work on real projects with advertising and marketing communications agencies** such as creating advertising campaigns, and undertake a variety of innovative coursework and assessments to help you put your skills into practice **- Enjoy an international experience with #DMUglobal** trips have included New York, Belin, Copenhagen, Indore and Beijing **- Placement opportunities with local, national and global companies** including Canon, Experian, Virgin Holidays, Walt Disney, Nike and Telefonica (O2) **- 96.7 per cent of our graduates are in work or further study six months after graduating*** *latest Destination of Leavers from Higher Education Survey 2015/16 **- Our alumni are employed by leading brands in graduate jobs** such as Sales Executive at Toyota, Marketing Executive at Marks and Spencers, Graduate Trainee Commercial Marketer at EE and more We have one of the largest marketing departments in the UK and our staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of our lecturers have worked in the industry and bring real world experience into the learning environment. With extensive industry experience and research interest in key areas of marketing communications development, our dedicated marketing lecturers will provide you with help and support throughout your studies, placement applications and graduate careers.