This course aims to cover key aspects of sport marketing in a changing global environment as the sports industry continues to grow. Supporting over 450,000 jobs in the UK, sport has become over the last five years a £20bn industry in the UK, but experts believe this is just the beginning as more money flows into this sector. World-class events such as the Rugby World Cup and the seemingly endless growth of football have made the-business of sport one of the fastest growing sectors in the UK and, as the sports industry continues to grow in size and complexity, there is increasing demand for qualified sports marketers and managers. Sport marketing allows organisations to associate their brands and products with the excitement, enjoyment and admiration that audiences assign to games and athletes. The sport industry, as a whole, derives its promotional techniques from other fields such as advertising, public relations and marketing management. There is a focus on the marketing of sport and marketing through sport, with sports marketing being examined from the perspective of both rights holders (sports organisations) and sponsors. This course aims to provide you with an in-depth knowledge of key aspects of sport marketing in a changing global environment. With our excellent work placement, study abroad and volunteering opportunities, you should be well prepared for an exciting career in this vibrant field. During this course, you’ll be introduced to the diverse world of sports marketing. We’ll explore the role of sport business and the growth in sport digital marketing by organisations keen to engage with consumers. We’ll also cover branding, sponsorship and public relations using real life case studies, as well as discovering the theory behind consumer behaviour and how sport organisations develop their marketing strategies. We’re looking for dynamic and critical thinkers with a strong interest in sport, marketing and management.