601–800 th
World University Rankings 2020
201–250 th
Young University Rankings 2019
51-75 th
European Teaching Rankings 2019
Priory Street, Coventry, CV1 5FB, United Kingdom

Marketing and Public Relations - Coventry University

In recent years Marketing and PR has gained increasing significance as organisations look to face local, national and international challenges.  Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more. This exciting honours degree in Marketing & Public Relations (PR) aims to equip students with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by the Chartered Institute of Public Relations (CIPR) students will become members of this professional association for the duration of their degree. This course aims to provide a thorough understanding of the marketing industry and PR best practice. Alongside extensive knowledge of significant marketing functions within core business strategies, you will be equipped with skills essential for successful entry into the marketing sector. Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts. Furthermore, you’ll learn to develop creativity with an entrepreneurial flair and successfully combine innovative ideas with strategic thinking.  **Facilities** Located on the Coventry University campus, you will have access to our Library & Learning Services (LLS), fully equipped seminar rooms and impressive IT suites. Plus, you can take advantage of reading rights in Coventry University’s Lanchester Library, make use of sport centre facilities and receive full membership to Coventry University Students’ Union (CUSU). **Staff** This course has been developed and is taught by practising professionals and industry experts. Our academics bring a wealth of expertise to the classroom with many continuing to undertake research and other projects alongside teaching, meaning our students gain a well-rounded and relevant teaching experience. **Practical Experience** Throughout your studies, you will find that the course is underpinned with practical elements. Each year students attend and take part in national and international sales and marketing events, including; Scottish Open Sales Competition, Dundee 2017 – Winners European Sales Competition, Edinburgh 2017 – Contestants ISM British Excellence in Sales and Marketing Awards – Attendants **Placements** At CU Coventry, we put a strong focus on getting our graduates ready to enter the job market. This can be done in a variety of ways—one key element is work placements. With this degree, you are given the opportunity to undertake short and long-term placements in between the second and third year.  **Key Course Benefits;** - Upon completion of this course, you will receive a qualification awarded by Coventry University, which was ranked 13th best university in the UK in the Guardian University Guide 2019. Coventry University were also awarded a Gold rating in the Teaching Excellence Framework (TEF) in 2017. - You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability Department. - In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced. - Small tutorial group sessions ensure that you receive the mentoring help and support you need. - We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines. - Hands-on experience of marketing and PR practices, with entry into international competitions against other universities.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2020-11-09
  • Location
    CU London,LondonUnited Kingdom