Buying, merchandising, sustainability: the fashion world is more than just designing. A Fashion Business BA can show you behind the scenes! This course is designed for students with a range of ambitions and interests in fashion who do not aspire to be fashion designers and offers students an opportunity to study international fashion business in a creative environment. This course will offer students the opportunity to develop an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and the retail of products, and the role of marketing to the global consumer. The experience of working alongside Fashion Design students in Coventry for the first two years of the course, and in partnership in their final year, will give students a real insight in to the role of the fashion designer in the industry.