Our course focuses on the development of practical digital marketing skills and combines the key aspects of marketing, communications and technology in a unique and applied way to give you a real insight to the dynamic world of 21st century business. You will have the opportunity to explore brand and corporate communications, consumer psychology and global marketing alongside website design, analytics and social media marketing helping to prepare you for an exciting career. If you choose this course you will benefit from: an accreditation from the Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing. Applying your knowledge in a state-of-the-art Digital Marketing Lab, equipped with the latest industry software. Teaching by experienced lecturers who are research active, publish in top national and international journals and incorporate this into their teaching. Some of the publications include: Journal of Marketing Management, European Journal of Marketing, Journal of consumer behaviour and many more. The opportunity to apply for a company internship in which you will apply the theoretical knowledge of digital marketing to a real life project. Previous placements on similar marketing courses have included such companies as IBM, Microsoft, Hewlett Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot. Field trips to advertising agencies and exhibitions such as the Digital Marketing Show and guests talks from academic and industry experts. The opportunity to participate in international visits such as Study China and the Marco Polo programme.