United Kingdom

Coventry University

151-200 th
Young University Rankings 2017
601–800 th
World University Rankings 2018
Priory Street, Coventry, CV1 5FB, United Kingdom

Coventry University

Advertising and Marketing

The combination of advertising and marketing brings together two specialist subjects, providing you with the chance to develop a sound underpinning of marketing communications techniques and an insight into consumer psychology and behaviour. This course aims to teach you the skills you need to understand the multi- faceted worlds of advertising and marketing and to take advantage of the wealth of exciting opportunities for graduate careers. It will offer you the opportunity to explore brand and corporate communications, creative advertising and global marketing as well as creating your own advertising and marketing campaigns. If you choose this course you can benefit from: Current accreditation from the Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing; A course which is a specialist honours degree in both advertising and marketing; Teaching by experienced lecturers who are research active, publish in top national and international journals and incorporate this into their teaching; The opportunity to spend a year on a paid business placement in the UK or overseas (subject to application). Previous placements have included such companies as IBM, Microsoft, Hewlett Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot; Guest talks from academic experts and industry professionals; The opportunity to participate in international visits such as Study China and the Marco Polo Programme;

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Sandwich
  • Duration
    4 years
  • Start date
    2018-09-01
  • Location
    Main Site,Coventry
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £11,927
  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-09-01
  • Location
    Main Site,Coventry
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £11,927