United Kingdom

Canterbury Christ Church University

North Holmes Road, Canterbury, Kent, CT1 1QU, United Kingdom

Canterbury Christ Church University

Public Relations, Media and Marketing (with Professional Placement)

This CIPR (Chartered Institute of Public Relations) accredited degree offers you the chance to develop your skills and knowledge in the interlinked disciplines of public relations, media and marketing. Designed with industry practitioners and underpinned by theory to inform best practice, it will equip you with a blend of professional communication and marketing skills, highly desired by employers. You will develop your personal and professional communication talents, learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve organisational goals. These fundamental aspects of PR are underpinned by a wider strategic context as you explore brand, crisis and reputation management. In response to the needs of a digital PR environment, you will be taught the professional use of social media, design and creative skills. Print, broadcast and niche media are also investigated so you can design effective PR campaigns that reach a range of audiences. You will benefit from the multidisciplinary context of this degree, taught by academic experts in PR, media and marketing and using experienced practitioners, guest speakers, and a ‘learning by doing’ approach so you build your skills and decision making throughout your degree.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Sandwich
  • Duration
    4 years
  • Start date
    2018-09-01
  • Location
    Main Site,Canterbury
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Channel Islands Year 1 £9,250
  • International Year 1 £11,000