The advertising and branding industries play an increasingly important role in the global economy, and qualifications in this area offer opportunities to become part of this exciting and growing industry. Our advertising course is business focused, and is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. On our advertising course you will be able to experience a fascinating mixture of creativity and business strategy, combining research, planning and management skills with creativity, imagination and innovation. Our range of contacts in the advertising and marketing industries means that you will have opportunities to meet and talk with industry professionals, visit real advertising and marketing departments, and take advantage of opportunities for internships and placements. We are proud that our students have been finalists a number of times in the national IBM Business Challenge. You can spend an optional third year of a four year degree in a full-time, paid work placement with an employer, supported by the University’s career development service. If you take this option you will also be entitled to receive tutorial support from an academic member of staff throughout the year. This valuable opportunity enhances your professional development by giving experience in a real environment. You can register on the programme at the end of your first year. This course offers you real hands-on experience of developing advertising campaigns, often in collaboration with professional organisations. We are proud that our students have been finalists a number of times in the national IBM Business Challenge. 93% of Business School graduates were in employment or further study six months after completing their studies DLHE 2013-14.