The advertising and branding industry plays an increasingly important role in the global economy. This degree offers a great opportunity to become part of this exciting and growing industry. Our course is business focused, and designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity and business strategy, how the advertising and marketing industries work, how advertising messages communicate and persuade, and how to produce convincing professional presentations. You will explore areas including: - branding and advertising essentials - marketing principles and practice - consumer behaviour.