Realising fantastic design ideas in the real world is what Design at Brunel is all about. Design involves understanding humans and problems, innovation and communication. It’s about understanding language, whether that language is mechanical engineering, graphic design or human behaviour. What you want to communicate, and who you want to communicate with, will determine the language you will use. As a contemporary design professional, you’ll take your place alongside all the other professionals involved in creating a product or service. You’ll need to understand the skills and expertise each brings, drawing them together as you create your design solutions. The courses share some elements but differ in their focus. During your time with us, you’ll build up a comprehensive design portfolio showing the development of your thinking via research, analysis, concept generation, development, testing, evaluation and final design solutions. In Years 2 and 3 you are free to determine your own projects, using the knowledge you have acquired to develop your own design philosophies and distinctive style of presentation. On this course you’ll develop the skills required to understand ‘total design’, from the function of products through to their external values. Industrial Design and Technology shares elements of the Product Design BSc and Product Design Engineering BSc, but differs in its emphasis on mechanics and electronics during the first and second years. The course suits creative and practical thinkers who prefer to learn through building and evaluating projectbased challenges, with less theory and quantitative analysis. Teaching on the course is modular, covering subjects from the creative to the socioeconomic and the technical. You’ll share courses with other Design students in the first year, giving you a sound grounding in technological and creative subjects before you move on to more specialised areas. You’ll also undertake a major specialised project. This can be based on personal experience or the result of collaboration with a business or charity. Our graduate designers are highly valued in the industry, working around the world for organisations where excellence in design is crucial to the brand, including Apple, Dyson Appliances and Virgin Atlantic.