Our digital universe holds an estimated 2.7+ zetabytes of data. By 2020 it is expected to be 50 times as big as in 2010. Research in traditionally qualitative disciplines is fundamentally changing due to the availability of this “Big Data” and data-intensive computing has been named as the fourth paradigm of scientific discovery. The commercial world is also undergoing a similar transformation, with analytics emerging as one of the key competitive dimensions. A recently compiled UK wide report commissioned by SAS Institute UK highlights (1) exponential rise of demand for big data staff within the last 5 years despite the unfavourable economic climate, (2) estimated 132,000 Big Data job opportunities to be created in the UK between 2012 and 2017 and (3) expected 350% increase in demand for Data Scientists over the next five years. In McKinsey's report it has been estimated that by 2018 the US alone will face a shortage of between 140,000 to 190,000 people with deep analytical skills while according to the e-Skills UK report in the UK such a shortage of skilled data analytics experts will be in the region of 58,000. This programme is a timely response to the great and immediate need for people with data science and advanced analytics expertise acknowledged by industry and governmental bodies. The aim of the BSc (Hons) Data Science and Analytics (DSA) programme is to produce rounded professionals with strong technical, creative, and intellectual skills that will serve the economic intelligence, data analytics industry and intelligent management in different economic sectors. The graduates will be familiar with the foundations of machine learning and statistics, the stack of recently developed technologies enabling fast processing of large amounts of data (or Big Data), relevant application areas of these technologies and methods and efficient ways of communicating the results of whatever analysis they perform, to various audiences.