Gain a solid grounding in marketing and tailor your interests to a specific area with our Marketing (Retail) BA programme. Combining marketing skills with essential retail knowledge, our course is designed to enhance your abilities in branding, consumer psychology, merchandising and much more. This degree course is aligned with the Chartered Institute of Marketing (CIM). This means that the course is as professionally relevant and up-to-date as possible, taking into account the very latest developments in the profession. On all of our programmes you will gain a professional focus and real world experience of marketing, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long sandwich placement as part of your degree course. Recognising the global scope of marketing, all our programmes have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes. You’ll learn from industry experienced staff, and have the chance to network with fantastic guest speakers year-round. Our excellent links with Birmingham businesses mean everything about our course is linked to the constantly evolving marketing sector. We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, create marketing material and gain practical experience both within the University and with industry contacts. We have our own student-run, in-house marketing agency, The Link, where you can sharpen your skills with briefs and projects from leading businesses and organisations, such as Edgbaston Cricket Ground, Serco and Cure Leukaemia. For full details, please see our website.